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Nautical Updates
March 14, 2023

Nautical Commerce Named to the 2023 CB Insights’ Retail Tech 100 List


Nautical Commerce recognized for achievements in multi-vendor marketplace and dropship technology.

NEW YORK, March 14, 2023CB Insights today named Nautical Commerce to its third-annual Retail Tech 100, showcasing the 100 most promising private retail tech companies in the world. 

"This year’s Retail Tech 100 was more competitive than ever. Winners include early and mid-stage companies who are modernizing across areas such as store tech, e-commerce, loyalty & rewards, supply chain & logistics, and digital engagement,” said Brian Lee, SVP of CB Insights’ Intelligence Unit. “Through their efforts, this innovative cohort is empowering retailers with the technology to create more connected and personalized experiences, drive efficiencies, and improve profitability.”

Utilizing the CB Insights platform, the research team selected these 100 winners from a pool of over 7,000 private companies, including applicants and nominees. They were chosen based on factors including R&D activity, proprietary Mosaic scores, market potential, business relationships, investor profile, news sentiment analysis, competitive landscape, team strength, and tech novelty. The research team also reviewed hundreds of Analyst Briefings submitted by applicants. Nautical is included as one of three startups in the marketplace technology category.

“We are proud to be recognized as a leader in multi-vendor marketplace and dropship technology with our inclusion in the CB Insights Retail Tech 100 list,” said Ryan Lee, Founder & CEO of Nautical Commerce. “After spending decades leading digital transformations at companies like Apple, Visa, and ADT, I know how difficult it is for companies to successfully adopt new technology to grow their business. That’s why at Nautical, we’re committed to enabling companies to become marketplaces through a phased formula. Nautical’s technology and approach allows customers to validate the business model quickly, without a significant amount of upfront capital risk and time commitments.” 

Logos of the top 100 retail tech
2023 top 100 retail tech

Nautical Commerce was founded in early 2020 in response to a gap Ryan saw in commerce technology. After spending decades guiding enterprises through digital transformations and witnessing many marketplace implementations, it was clear there was no complete marketplace platform that combined the commerce, fintech, and logistics functions required of marketplace businesses into one unified platform. Instead, these businesses were spending years and multiple millions of dollars to launch their marketplace. 

Nautical Commerce orchestrates the full lifecycle of a marketplace transaction and offers companies a low-risk way to launch and validate the marketplace model within their business. Since its founding, Nautical has onboarded clients crossing multiple industries and use cases and secured a $30M Series A

Quick facts on the 2023 Retail Tech: 

  • Equity Funding and Deals: The Retail Tech 100 cohort has raised over $5B in equity funding across more than 500 deals since the start of 2019. In 2022 alone, winners raised over $3.1B across 106 deals.
  • Global Reach: This year’s winners come from 20 different countries. Fifty-six of the selected companies are headquartered in the US. The United Kingdom comes in second with 6 and China and Australia are tied for third with 5 companies each.
  • Top Investors: Insight Partners is the top investor in this year’s list. It has invested in 8 of this year's winners since 2019. Tiger Global is close behind with 7 companies, followed by Accel with 5.

About CB Insights

CB Insights builds software that enables the world's best companies to discover, understand, and make technology decisions with confidence. By marrying data, expert insights, and work management tools, clients manage their end-to-end technology decision-making process on CB Insights. To learn more, please visit

About Nautical Commerce 

Nautical enables retailers, brands, and B2B businesses to own their industry by becoming an online marketplace. Nautical's headless dropship and marketplace platform allows you to build the commerce experience your customers require in less time and with less risk. Whether you want to launch a new marketplace or leverage the dropship model within your existing business, Nautical delivers the capabilities needed to make third-party management simple for sellers and operators. To learn more, visit

For media inquiries about CB insights: Chris Orlando,

For media inquiries about Nautical Commerce: Kari Wise, 

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Nautical Commerce dashboard graphic