Glossary of Terms

What is Channel Conflict?

Channel Conflict Definition

Channel conflict refers to a situation in which different sales channels, such as a company's website versus its brick-and-mortar stores, compete with each other rather than complementing one another. This can result in issues such as pricing discrepancies, stock shortages, and customer confusion, which can ultimately harm a company's reputation and bottom line.

Ecommerce has brought with it a new level of channel conflict, as businesses try to navigate the complex landscape of selling online, through third-party marketplaces, and via physical storefronts. Many businesses worry about striking a delicate balance between offering a seamless customer experience and ensuring that each channel remains profitable.

Channel Conflict Definition

Related terms

Digital transformation is the process of integrating technology into an organization's operations to improve its overall performance and effectiveness.
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