Channel enablement is a critical aspect of any business that relies on channel partners to distribute their products or services. It refers to the process of equipping these partners with the necessary knowledge, tools, and resources to effectively sell and market your products. This includes everything from product training and sales enablement tools to marketing collateral and support from your team. By investing in channel enablement, you can accelerate your sales cycle, build stronger relationships with channel partners, and ultimately drive revenue growth.
