Glossary of Terms

What is Omnichannel Commerce?

Omnichannel Commerce Definition

Omnichannel Commerce involves the integration and management of multiple sales channels — both online and offline — to provide a cohesive, unified customer experience.

In the B2B context, this approach is crucial due to the complex nature of transactions, customer relationships, and the need for personalized solutions across different platforms.

As B2B eCommerce evolves, adopting an omnichannel strategy becomes essential for businesses looking to enhance customer satisfaction, streamline operations, and improve sales effectiveness. With a focus on creating a seamless buying journey, regardless of the channel or device, omnichannel commerce enables companies to meet the evolving preferences and expectations of their customers, thereby driving loyalty and revenue growth.

In a digital landscape where B2B buyers increasingly seek the convenience and personalization traditionally associated with B2C shopping experiences, leveraging omnichannel strategies ensures businesses remain competitive and adaptable.

Contributed by Trellis.

The definition of omnichannel commerce

Related terms

Channel conflict refers to a situation in which different sales channels, such as a company's website versus its brick-and-mortar stores, compete with each other rather than complementing one another.
The network effect is a phenomenon that occurs when a product or service gains value as more people use it.
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