Glossary of Terms

What is a B2B Marketplace?

B2B Marketplace Definition

A B2B (business-to-business) marketplace connects buyers and sellers of products or services for wholesale transactions. Unlike consumer marketplaces like Amazon or eBay, B2B marketplaces are geared towards businesses rather than individuals.

In these marketplaces, businesses can find new suppliers, compare offers, and easily purchase the products or services they need in bulk. B2B marketplaces offer a range of benefits, including a wider selection of products, streamlined procurement processes, and lower prices due to increased competition.

B2B Marketplace Definition

Related terms

A digital marketplace is a platform where various digital products are bought and sold.
A services marketplace is a digital platform that connects service providers with consumers.
Multi vendor commerce refers to the concept of multiple vendors selling their products through a single online store.
Digital transformation is the process of integrating technology into an organization's operations to improve its overall performance and effectiveness.
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