Glossary of Terms

What is Product Assortment?

Product Assortment Definition

Product assortment refers to the range of products or services you offer to your customers. This can include everything from different styles of clothing to various flavors of coffee. By carefully curating your product assortment, you can tailor your offerings to your customers' needs and preferences, ultimately leading to increased customer satisfaction and loyalty.

Product assortment can entail a number of characteristics, including:

  • Variety: The number and types of products offered across different categories
  • Depth: The options within a specific category
  • Breadth: The number of product categories
  • Seasonality: Product impacted by the season

A strong and diverse product assortment can help differentiate you from your competitors and attract new customers to your business.

Product Assortment Definition

Related terms

Dropshipping is a method of retail fulfillment where you don't keep any inventory in stock.
Inventory Management involves overseeing the flow of goods from the moment they are received until they are sold or used.
A B2B (business-to-business) marketplace connects buyers and sellers of products or services for wholesale transactions.
Third-party (3P) selling refers to a multi-vendor marketplace model where individuals or businesses can sell their products alongside those of the main retailer.
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