Product assortment refers to the range of products or services you offer to your customers. This can include everything from different styles of clothing to various flavors of coffee. By carefully curating your product assortment, you can tailor your offerings to your customers' needs and preferences, ultimately leading to increased customer satisfaction and loyalty.
Product assortment can entail a number of characteristics, including:
- Variety: The number and types of products offered across different categories
- Depth: The options within a specific category
- Breadth: The number of product categories
- Seasonality: Product impacted by the season
A strong and diverse product assortment can help differentiate you from your competitors and attract new customers to your business.