Glossary of Terms

What is a Product Attribute?

Product Attribute Definition

A product attribute can be defined as any characteristic or feature of a product that helps distinguish it from other products. These attributes can range from physical characteristics, such as size or color, to more intangible attributes, such as quality or performance. Ultimately, it is the combination of these various attributes that make up a product's overall value proposition and help consumers make informed purchasing decisions. As such, understanding the key product attributes of your target audience is a crucial step in developing a successful marketing strategy. By highlighting the attributes that matter most to your customers, you can create a more compelling and differentiated product offering that stands out in a crowded market.

Product attribute description

Related terms

Product assortment refers to the range of products or services you offer to your customers
Product Information Management, or a PIM, is a powerful tool that centralizes all of a company's product data into one system.
Master Data Management (MDM) is a method of managing the organization's critical data.
Want to learn more?

Related resources

No items found.

Why You Need a PIM For Your Multi-Vendor Ecommerce Business

Ready to Get Started?

Ready to get started?

Nautical Commerce dashboard graphic