The ABCs of Scaling Your Marketplace Promotions

As marketplaces grow and scale, they need to think about how to navigate promotions and advertising.

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Nautical Founder & CEO, Ryan Lee, and Andrew Yates, CEO and Founder at Promoted.ai, speak on:

‍8:00 - Marketplace Math: why you should use tools to power the marketplace

‍13:20 - Cost and consequences of building software internally

‍19:50 - When should marketplaces begin thinking about promotions/ads

‍26:40 - How Apple’s data privacy changes have impacted the advertising ecosystem

‍34:50 - First steps to margin optimization advertisement like Amazon

‍37:20 - How Promoted assess advertising for different customers

‍40:30 - Marketplaces are all about data

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To learn more about Nautical’s multi-vendor marketplace platform, contact our team of marketplace experts at https://www.nauticalcommerce.com/sign-up

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